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中文 (中国)Digital marketing, a communications channel suitable for businesses of all sizes and budgets, has become one of the most effective marketing trends for modern enterprises. It not only supports business growth but also helps companies optimize their marketing budgets. Many organizations that have adopted digital marketing strategies have expanded their businesses and achieved revenue growth of 2.8 to 3.3 times compared to previous performance.
Having successfully implemented numerous digital marketing and online marketing campaigns for well-known Vietnamese brands—including Cozy Tea, Bún+ Restaurant Chain, Chikari Chicken Rice Restaurant Chain, and Vuon Pho Restaurant—PPR Vietnam was selected by Vivi Hairdressing Salon as its trusted digital marketing partner.
Vivi Hairdressing Salon is a well-established hair salon brand in Hanoi, operating a network of seven salon locations across the city.
A Targeted Digital Marketing Strategy
After identifying women aged 15 and above as the brand’s primary target audience, PPR Vietnam developed a two-phase digital marketing strategy.
During the first phase, the campaign focused on developing and expanding the Vivi Group Facebook Fanpage. PPR Vietnam collaborated with several popular social media influencers and hot-profile personalities to increase online engagement and maximize the campaign’s reach across social media communities.
The second phase emphasized the publication of in-depth PR articles designed to strengthen customer confidence and build long-term trust in the Vivi brand. These articles highlighted the salon’s professional expertise, service quality, and reputation within the beauty industry.
Through this integrated digital marketing strategy, PPR Vietnam successfully attracted significant public attention and generated highly positive communication results during the early stages of the campaign.
One of the campaign highlights featured Vivi’s professional hairstylists performing a premium hair extension service for popular hot girl MU Tu Linh, showcasing the salon’s expertise and craftsmanship.
The campaign also introduced audiences to the impressive transformation achieved after the hair extension service, helping reinforce Vivi Hairdressing Salon’s image as a trusted destination for professional hair care and styling services.
PPR Vietnam will continue to partner with Vivi Group and Vivi Hairdressing Salon, providing strategic consulting and implementing future marketing and public relations initiatives to support the continued growth of the brand.
